I worked on the concept in January and focused on production in February. The latter was a complex undertaking. On one Friday night in particular, I was at my office until 10 p.m. (On the up side, our conference room has killer skyline views.) I didn’t realize how long it’d take me to fold, label and seal 300 glossy sheets of paper — and formatting the digital version was another task entirely.
Last week, I finally brought MSC MAG to the post office. It hit mailboxes over the weekend, and shortly after, I sent out the email format. I couldn’t be more pleased with how it turned out.