Here are a few content ideas for real estate agents. These were brainstormed as “regular features” — something that you can continue to post month after month. Your subscribers will grow to value & respect your expertise in this area!
Choose whichever fits your “agent identity” best, or use these as a jumping-off point for your own creative ideas.
Happy emailing!
Homeownership
- Renovation tips
- Monthly home maintenance tasks
- Trusted vendor spotlight (HVAC, painters, etc.)
Lifestyle
- Free things to do in your area
- Things to do with kids in your area
- Local park reviews
- Neighborhood features
- Restaurant reviews
Client-Related
- Client stories (both buyers & sellers!)
Real Estate Expertise
- Interview with real estate vendor (inspector, appraiser, attorney, etc.)
- Deep dive into real estate topic (earnest money, attorney review)
- Resources for your search (school locators, tips when browsing homes)