Content Ideas for Real Estate Agents

Here are a few content ideas for real estate agents. These were brainstormed as “regular features” — something that you can continue to post month after month. Your subscribers will grow to value & respect your expertise in this area!

Choose whichever fits your “agent identity” best, or use these as a jumping-off point for your own creative ideas.

Happy emailing!


  • Renovation tips
  • Monthly home maintenance tasks
  • Trusted vendor spotlight (HVAC, painters, etc.)


  • Free things to do in your area
  • Things to do with kids in your area
  • Local park reviews
  • Neighborhood features
  • Restaurant reviews


  • Client stories (both buyers & sellers!)

Real Estate Expertise

  • Interview with real estate vendor (inspector, appraiser, attorney, etc.)
  • Deep dive into real estate topic (earnest money, attorney review)
  • Resources for your search (school locators, tips when browsing homes)